If you made it this far, then let’s get started! Below is a presentation I built for a TV Sales 101 class a friend of mine teaches through UCLA Extensions. It does a great job of showcasing different ad units, online monetization, research and ad networks.

1: Terms and Concepts that you may or may not have heard of.

2: Types of online ad inventory – while this may not cover everything that is out there, but it will at least help you get familiar with the main stuff agencies are buying and clients are asking about.

3: How online ad networks may be affecting traditional media reps ability to close business – After talking to a friend of mine at a traditional media company, I decided to build this deck to give an easy to understand explanation of what an ad network is and how it may or may not directly affect a traditional sales person that has an online property.

4. Traditional Media meets Digital Media – With some of the recent announcements from Katz Media partnering with the Rubicon Project and NCC partnering with Mixpo, I decided to post some slide shows that walk through what these digital companies do to try and help traditional folks understand what these partnerships really mean.

5. Online Measurement Services – This page highlights some of the more popular and frequently referenced web measurement or analytics services. Some are free of charge, some charge exorbitant fees and each has a slightly different approach to measuring website traffic. The most commonly used sources for media buyer are comScore and Nielsen NetRatings.

6. Affiliate Marketing – is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowdsourcing.

7. Social Media – media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content“.^[1]. Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.